Privacy Policy

This Privacy Policy explains what information Ashfall Kingdoms ("the Game", "we", "us") collects when you play — in a web browser or through our mobile apps — and how that information is used. We built the Game to need as little of your data as possible: it is fully playable as a guest, with no account required.

1. Information we collect

Played as a guest (default):

• Game progress — your company, heroes, items, currencies, and match history are stored locally on your device. A randomly generated player identifier (not tied to your identity) may be sent to our servers to power optional social features below.
• Leaderboard & matchmaking data — if you play ranked, your chosen company name, rating (Elo), and a snapshot of your in-game team are stored on our servers so other players can be matched against them and see them on the ladder.
• Alliance data — if you create or join an alliance, its name and your contribution points are stored on our servers.
• Technical diagnostics — anonymous error reports (what went wrong in the code, game version, and coarse device type) and anonymous gameplay milestones (for example, "tutorial completed") used solely to fix bugs and improve the first-time experience. These contain no personal information.

If you sign in (optional):

• Account details — when you sign in with Google, we receive your email address and display name. We use these only to identify your account and sync your cloud save across devices. We never post anything on your behalf or access other data in your Google account.

On mobile devices:

• Local notifications — daily-reward reminders are scheduled entirely on your device. They involve no server, and you can disable them any time in Settings → Sound & Alerts (or in your device's notification settings).

2. Advertising and purchases

The Game offers optional rewarded advertisements and optional in-app purchases.

• Advertising — rewarded ads (watch-to-earn) may be served by Google AdMob. AdMob may collect device identifiers and ad-interaction data as described in Google's Privacy Policy. Where required (for example, in the EEA/UK), you will be asked for consent before any personalized advertising is shown, and you may choose non-personalized ads.
• Purchases — payments are processed entirely by the platform store (Google Play or the Apple App Store). We never see or store your payment details; we receive only a confirmation that a purchase completed so we can grant the item.

3. What we do NOT collect

• No precise location data.
• No contacts, photos, files, microphone, or camera access.
• No selling of personal data to third parties — ever.
• No tracking across other companies' apps or websites by us. (See the advertising section above for AdMob's role if you choose to watch rewarded ads.)

4. How we use information

• To operate the Game's social features (ladder, matchmaking snapshots, alliances, referrals).
• To sync your progress across devices when you sign in.
• To find and fix crashes and bugs, and to understand where new players get stuck.
• To prevent cheating and abuse of leaderboards and rewards.

5. Data retention & deletion

• Local game data stays on your device until you delete the app or use Settings → Account → New Campaign.
• Cloud saves and account data are kept while your account is active. To delete your account and all associated server data (cloud save, leaderboard entries, snapshots, alliance membership), email us at support@ashfallkingdoms.com from the signed-in address and we will complete the deletion within 30 days.
• Anonymous diagnostics are retained for up to 12 months, then deleted.

6. Children

The Game is not directed at children under 13 (or the minimum age required in your jurisdiction). We do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us and we will delete it.

7. Your rights (GDPR / CCPA and similar laws)

Depending on where you live, you may have the right to access, correct, export, or delete personal data we hold about you, and to object to or restrict certain processing. Signing in with Google and playing ranked are both optional, so the simplest control is playing as a guest. To exercise any right, email support@ashfallkingdoms.com. We do not "sell" or "share" personal information as those terms are defined in the CCPA/CPRA.

8. Security

Server data is transmitted over HTTPS and stored on access-controlled infrastructure with daily backups. No method of transmission or storage is 100% secure, but we minimize what we collect so there is little to lose.

9. Changes to this policy

We will post any changes on this page and update the date above. Material changes will also be announced in the Game.

10. Contact

Questions, requests, or complaints: support@ashfallkingdoms.com